Senior Airport Dentist and His “Smile High Club”

Next time you’re walking through JFK airport during a long layover, will you treat yourself to a big meal and...

Polaroid OneStep Instant Photos Being Snapped Up By Gen Z and Millennials

As a Baby Boomer, I get all warm and fuzzy inside when I see something from my past that is still in demand...

Huey Lewis: Life After Deaf

Earlier this year, we documented famous singers who have developed hearing loss, including the Bay Area’s...

Michael Jackson’s “Thriller” With Seniors Goes Viral

My niece Whitney is over 40 and still dresses up on Halloween every year with a bunch of her friends to...

Music Becomes Therapy for Dementia Sufferers

According to a story at Today’s Geriatric Medicine , “music program therapists use recorded songs to improve...

Heavy Metal Knitting?

Needlework and knitting are stereotypically associated with older women. But there are other knitting...

Does Age Matter in Selecting a President?

At 78, Bernie Sanders seemed indestructible until his recent heart attack. Do 76-year-old Joe Biden’s rambling...

Branding Is The Name of The Game

William Shakespeare once wrote, “A rose by any other name would smell as sweet.” But what if your dessert...

A Bold, But Silent Statement: Franchising Silent Dining

I have hearing loss.  And anyone with a hearing deficiency will tell you that it’s so much more difficult...

Pet Therapy: There’s Nothing Better Than Warm Fur and a Wet Nose

Charles Schultz once wrote a book entitled, “Happiness is a Warm Puppy”. That phrase epitomizes pet therapy...

Great Design Transcends Age

Aging has no point. It just happens. To everyone. With aging, comes the need for products that help us age...

Copywriting for the Senior Market

As a senior marketing copywriter for over 35 years, I’ve learned a thing or two about capturing the attention...

A Retirement Home Calendar Turns Residents Into Classic Hollywood Movie Stars

We’ve all seen photo calendars with dogs, hunky firemen and pretty young women. But a few years ago...

What Matters to Older Consumers

As a marketer working at Age Wave, under the tutelage of Ken Dychtwald, I learned a great deal about...

Bridging the Gap: Baby Boomers vs. Millennials

/
Are Millennials being wooed by advertisers at the expense of Boomers? What do the actual media spends tell...