Next time you’re walking through JFK airport during a long layover, will you treat yourself to a big meal and a glass of wine? Will you summon a car to Manhattan for a business meeting?
Or will you get a cavity filled?
Dr. Robert Trager has owned a dental practice for around 30 years. As a dentist who’s also a senior citizen, he’s not based in a strip mall in the suburbs or a New York City high-rise. He’s actually based at John F. Kennedy International Airport in Jamaica.
Promoting His Practice
Many patients just drop by because they need dental work and it’s very convenient. Others make appointments because they’ve seen the office during past stopovers or work nearby. But many just can’t understand why the office is in an airport of all places.
So to promote his practice to airport workers, he created fliers with what is probably the best slogan in the history of dental marketing: “Join The Smile High Club.”
“I Was Shocked.”
One patient said, “I was shocked. What are the chances of there being a dentist right on the grounds like that?” Karen had lost a crown while eating her fish dinner in Detroit prior to a layover at JFK. Her crown was glued back on in time to catch her next flight to Israel so she could say “Shalom” with a perfect smile when she arrived.
Other services include all phases of general dentistry: extractions, dentures, periodontal and whitening procedures, fillings, cleanings, implants, and oral cancer detection.
Remedying Airport Dental Accidents
Dr. Trager has helped patch up a few kids who banged up their teeth when they fell off a luggage carousel. He has also heard enough basic language greetings of several languages to be able to communicate with foreign-born patients.
So next time you’re passing through JFK and you’ve got a toothache or need an emergency crown filling, plan a stopover at the dental office of Dr. Robert Trager, DDS.
SGD is a San Francisco Bay Area advertising, marketing and branding agency specializing in the senior and boomer markets. We’ve successfully positioned, branded and rebranded companies that market to seniors, weaving traditional and online tactics to create compelling stories that drive response.
About the Author Gil Zeimer is a Creative Director / Copywriter at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.