Years ago, while I was working for AgeWave, we used to take our clients through the experience of aging by giving them glasses with lenses that has been rubbed with petroleum jelly to make them blurry, ear plugs to dampen their ability to hear, and a body suit that made it difficult to move. The idea was to provide a first-hand experience of the physical world in order to really feel what it is like to live in an aging body.
Embodies Labs has taken this idea into the near future by using Virtual Reality (VR) as a training tool for caregivers and health professionals. This has the potential to revolutionize the learning process, especially when teaching about empathy and understanding the aging body and mind.
VR is Active Learning
Virtual Reality is an active rather than passive mode of learning. Once you have entered the world through VR glasses and a properly equipped computer, you have no choice but to experience your lessons fully—intellectually, emotionally and physically.
This remarkable technology is still in the funding stages but its future is bright. As a training tool for caregivers, who are often under-trained, this could be a game changer. As well as being inherently interesting and engaging, content from self-guided VR modules is likely to stay with caregivers long beyond learning presented through textbooks and lectures.
SGD is a San Francisco Bay Area advertising, marketing and branding agency specializing in the senior and boomer markets. We’ve successfully positioned, branded and rebranded companies that market to seniors, weaving traditional and online tactics to create compelling stories that drive response.
About the Author Duff Reiter is a Partner at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.