Our Senior Marketing Services are personalized to ensure complete alignment with your goals.

We employ a wide variety of tactics to accelerate your customer sales and strengthen your retention efforts. It is never a one-size-fits-all solution. We can start with one or a combination of several services to maximize your marketing budget and boost your results.

Client Engagement

We serve you by engaging with your customers and prospects every day. These interactions are governed by regular contact, with you and your team, to ensure performance goals are met.

Market and Customer Research

We design and conduct quantitative and qualitative research based on your needs. We also draw from existing third-party research wherever possible to create a knowledge base that builds over the length of our engagement with you.

Brand Strategy

A brand is not what you say it is. It’s what your customers say it is. It’s a gut feeling about you. A brand is not a logo. The logo is merely a symbol for the brand.

The fundamental goal of brand development is to create trust. As a mark and as an operating philosophy, your brand should communicate a positive and enduring commitment to your customers. It should reassure them that they have come to the right place when they visit your website or see another element of your brand identity. At SGD, we place brand development at the forefront of our marketing on your behalf.

Brand Positioning
Identity / Logo Development
Brand Rollout & Launch
Brand Style Guides

Content Strategy & Development

Each website that we develop features original content based on our recommended strategy and your key benefits. Content development includes seamless integration of SEO keywords and phrases used by your target audience in their web searches. SGD can also help with incorporating an outside content management system.

Creative Services – including Web Design and Copywriting
SEO for Seniors^®
SEM
The Importance of Video
Influencer Campaigns
Certified Google Partners

Direct Mail

Direct Mail is alive and well, especially when targeted to an older audience. Mailing a postcard campaign, self-mailer, #10 envelope or larger format direct response piece is a great way to solicit interest and develop leads. To maximize its effectiveness, we combine a sound strategy with powerful creative matched against a high-quality mailing list.

Marketing Partnerships

Partnering with the right group can create goodwill with your target audience, while also opening a pipeline of potential customers. Aligning your marketing efforts with the goals of advocacy groups can boost your credibility and give you a powerful, influential ally. Partnerships in which we have engaged include:

Media, Marketing and Sales

These three pillars of success all need to be aligned in order to optimize your efforts. Marketing creates the plan and your Media Department pushes your message out to your best targets. Your Sales Department is the front line of your prospecting program. They need to buy into your messaging and your lead generation vehicles. SGD has ways to help keep your team coordinated and focused on the prize: new customers / residents.

SGD has ways to help keep your team coordinated and focused on the prize: new customers / residents through these services:

The New Consumer

With Baby Boomers now an integral part of senior living communities, the generational shift from consumers shaped by WWII and the Great Depression is being replaced by those who came of age in the 1950s and 1960s.

Easy listening and Big Band music are giving way to Rock and Roll for a significant minority of senior living residents and prospects. More importantly, the new consumer is more skeptical of advertising and marketing. They want transparency and they want the truth. Your brand should be embracing these values.

Radio / Podcast Production

Radio advertising has been around for a century now and isn’t go away anytime soon. Whether we listen in our cars, in our homes, or on our phones, :30 and :60 radio campaigns can communicate in a one-to-one voice directly to your prospects’ and customers’ ears. Podcasting is radio’s younger sibling.

Radio Scriptwriting
Podcast Scriptwriting and Production
Music Production
Radio Ad Production
Media Planning and Buying

Creative Services

Our creative process focuses on building trust with your target audience. It’s not just the pacing of the video or the size of the type, it’s the essential message that must be compelling and trustworthy for an older audience.

Project Management

Every project, large or small, is thoughtfully managed to keep it on time and within budget. We use simple spreadsheets, as well as Asana and Smartsheet project management tools, to provide project development visibility for our clients and the ability for us to track changes in real time.

CRM / Lead Analysis

Whether you are using a CRM tool or not, all leads need to qualified and nurtured. SGD can assist in setting up a lead nurturing system or CRM program. We can also help with integrating outside technologies, including marketing automation tools.

Referral Sources

Referrals help keep your pipeline of prospects full. For assisted living, discharge planners and other referral sources need to be nurtured. For other product categories, identifying and maintaining referral sources are just as important. This work is done in person, via email and through special events that extend your efforts. SGD acts as a resource to support your referral program, giving advice and providing appropriate marketing materials.

Pre-Opening Marketing

The success of any new senior living community hinges on an aggressive pre-opening campaign. Your sales brochure, floor plans, initial website and PR all contribute to setting the stage for acquiring residents in advance of the grand opening. We draw upon a wealth of experience in driving interest and inquiries for new communities.

Census Maintenance

Senior living census numbers are dynamic. There is a natural turnover of residents that is built into serving our oldest generation. Sales analysis should lead to a senior marketing services strategy that anticipates change and constantly replenishes the pipeline of qualified leads. At SGD, this process is ongoing.

The Importance of Video

Google is the world’s most popular website, while YouTube (owned by Google) is #2. Adding a website product video can increase the effectiveness of your SEO, raise time-on-site, grow pages per session, lower bounce rates, and boost conversions by up to 80%. Video also enlivens your Facebook page and your paid search ads. At SGD, we have learned how to make video that is concise, authentic and persuasive to your target audience. Video should be embedded throughout your marketing.

Brand Strategy
Digital Strategy
Creative Services
Referral Sources
CRM / Lead Analysis

Influencer Campaigns

Influencing the influencers has become an important tactic especially for senior living communities. Adult children are often the gatekeepers to their parents in considering senior living options. Their perspectives can be different from those of their parents. Ultimately, you need to be talking with prospects and their adult children in language that resonates with both groups.

Public Relations

An underused tool, we feel public relations should be employed strategically to keep you in front of your audience. Whether it’s local or national, there is usually a story that would interest your audience. Of course, those stories need to be nurtured and presented to the press. PR complements the paid media and can often be a way to set yourself apart from your competitors.

Content Strategy & Development
Creative Services
The New Consumer

Digital: Optimizing clicks.
Maximizing results. And then measuring results.

From keyword research to high-impact videos, and from targeted campaigns to your social media presence, we explore every digital avenue to find and influence your best prospects.

We utilize our digital toolkit to develop an effective digital media strategy that is custom-tailored by geographic area, demographic targets, and the specific goals that you have in mind.

Digital Strategy

SEM / Paid Search is digital media. Email marketing is digital media. PR is digital media. So is video, geofencing, and retargeting. Over the past decade, there has been a dramatic shift in media to digital platforms. The good news is that these are often highly effective and less expensive than traditional media.

At SGD, it always starts with a comprehensive strategy to direct a sustainable digital campaign.

SEM

Paid search starts with major search engines such as Google but can extend to Facebook, Instagram and LinkedIn. We set a budget and ratchet the ad buys up or down depending on your needs.

SEO for Seniors^®

Almost all purchase decisions begin with an online search. We know that seniors look for information that is safe, secure and factual. That is what drives our SEO for Seniors^® Program. We optimize your site to be noticed and trusted by customers and potential customers who are searching for answers to their needs.

Mindful Media

Every dime spent on media is based on the marketing plan. The actual media mix is based on efficiently influencing your target audience. Decisions about reach and frequency, digital and traditional media are all designed to hit your acquisition, retention and sales targets.

Social Media Conversations

The goal of our social media efforts is to develop a conversation between you and your audience. It’s not about how often you post. It’s about how meaningful your posts are. When done right, social media conversations become a trusted place for you and your audience to talk about your company and your products.

Certified Google Partners

A Google Partner badge has to be earned. It proves that we’ve demonstrated advanced knowledge in creating, managing, measuring and optimizing Google search products. It also gives us access to Google products, algorithms and best practices that can give you a leg up on your competition.

Let’s Talk

To find out what we can do for you,
let’s start a conversation.

Our Senior Marketing Services are personalized to ensure complete alignment with your goals.

Digital: Optimizing clicks.
Maximizing results. And then measuring results.

Let’s Talk

Services

Our Work

About Us

Insights

Contact

Our Senior Marketing Services are personalized to ensure complete alignment with your goals.

Digital: Optimizing clicks.Maximizing results. And then measuring results.

Let’s Talk

Services

Our Work

About Us

Insights

Contact

Digital: Optimizing clicks.
Maximizing results. And then measuring results.