Welcome to “Cruise Ship Retirement Living”

Senior living communities of all types is one of our specialties here at SGD. While each has a slightly different...

Even Musicians Suffer from Hearing Loss

In the 1984 rockumentary, “This is Spinal Tap”, that fictitious group was known as one of England’s loudest...

What Our Mothers Taught Us About “Senior Living”.

At SGD Advertising, we consider ourselves as experts in senior marketing. We’ve successfully positioned...

Seniors Getting Stoned in Seattle

Gil grew up in San Francisco during the Sixties when “The Summer of Love” was in full bloom. “When I was in...

Ear Buds: A Smarter, Cooler Alternative To Hearing Aids

No one wants to admit that they need hearing aids and no one really wants to wear them. But, just about...

Jimmy Buffet to Open Margaritaville Active Adult Homes

Jimmy Buffet, singer, songwriter, restaurateur and Parrothead, is planning to open a network of 55+ active...

Part 3 | Senior Housing: The Decision Making Process

This is the final installment on my mother’s journey from living independently to living in a senior living community.

“Guess Who Died?”

Sounds grim, but it’s actually the name of a sitcom developed by Norman Lear who is now 93 years old and still...
Under-The-Table Tips

Under the Table Caregiving

Sometimes it creeps up on you when you notice that your aging parent has nothing in the refrigerator except...

‘Shark Tank’ Invests in Handbags Made by Senior Living Knitting Group

If you’ve watched the show, you know. What began as gifts for friends and family ten years ago now has the...

Part 2 | Senior Housing: Finding The Perfect Community

In the first installment of this three-part story, I introduced my mother who is looking to move from her house...

Part 1 | Senior Housing: A Personal Journey

Marketing senior living communities is something I do for a living. As a strategist, I try to put myself in the shoes...

The Art and the Science of Marketing Senior Living Communities

Every great story begins with a progression of ideas, data and images. These are assembled and distilled into...

“Iris” Features A Fashion Icon and Senior Supermodel

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Have you heard about "Iris"? This amazing movie pairs 87-year-old award-winning...

The Senior Living “Experience”

When promoting the benefits of an assisted living community, it’s easy to slip into a discussion about the...