Insights

“THE SENIOR BEAT” | Episode 4: Veronica Sibley

June 15, 2023

Our guest in this episode, Veronica Sibley, is a seasoned marketing professional who has often been in the forefront of the changing landscape of housing and care for older adults.

How A Surgical Robot Saved My Life

May 23, 2023

Ten years ago, after my annual physical, my primary care physician…

Disney Is Creating Some New Magic in Senior Living

April 20, 2022

I’m a big fan of all things Disney. First, I met Walt at…

I Can Hear Clearly Now

April 8, 2022

Hi, my name is Gil and I have a hearing loss. I first noticed it about 12 years ago when the front left radio speaker in my car wasn’t as loud as it had been. I thought, “It’s gotta be the speaker...

Savioke Robot Only Needs To Be Trained Once

How A Product Introduction Went Viral. Globally.

January 9, 2022

In addition to digital marketing and advertising in all media, we also handle public relations. Recently, we put the PR machine into motion for our autonomous service robot client...

What’s The Big Deal About Pickleball?

December 29, 2021

We were recently hired to take photos and video for a senior living community that would like to draw more attention to their outdoor amenities. While using a drone camera to capture the community from above, we were struck by...

The Awful Little Secret No One Will Tell You About Colonoscopies

September 22, 2021

I recently had my third colonoscopy over the past 15 years. Yes, the preparation is so unpleasant that it’s not easy to forget, but there’s an awful little secret that no one who has undergone this treatment will tell you...

“THE SENIOR BEAT” | Episode 3: Carol Rosenstein

August 16, 2021

This Zoomcast’s effervescent guest and #CNNHero, Carol Rosenstein, is the co-creator of The 5th Dementia musical group. She’s also the co-founder of Music Mends Minds,...

Organ Recitals: Sharing Senior Aches and Pains

June 22, 2021

Whenever I get together with my friends and relatives—most of them Baby Boomers—and someone asks, “How are you?”, it is no longer a rhetorical question. Instead, it opens a virtual can of worms, a list of aches and pains for...

“THE SENIOR BEAT” | Episode 2: Mark Cimino

May 26, 2021

Our guest in this episode, Mark Cimino, has played a pioneering role in the use of 3rd party payers to assist seniors of low-to-moderate income in paying for their board and care in Assisted Living.

Movie Review: “Sound of Metal” Captures The Sounds of Silence

May 10, 2021

I have hearing loss, but I’m not deaf. Big difference. For example, I don’t need to wear my hearing aids most of the day — when I’m working on the computer, talking on the phone, eating at home, or taking a walk...

I Left My (Blank) in San Francisco: Tony Bennett, Alzheimer’s and Music Memory

April 19, 2021

As a native, I’ve been hearing a certain song for nearly 60 years. “I Left My Heart in San Francisco” was first sung by Tony Bennett at the Fairmont...