I love stories that turn stereotypes upside down. For example, retired men and the game of golf. Yes, golf is big among men over the age of 65 but not everyone is obsessed with golf. And even those who are have other aspects of their lives.
Discovering Heavy Metal Music
In the Sixties and Seventies, many of us were introduced to heavy metal music via Iron Butterfly and Led Zeppelin. Heavy metal music lovers did not, however, abandon metal for golf. They often do both.
Metal heads stay metal heads even as they move to retirement age and beyond. Remember Alice Cooper? “No More Mr. Nice Guy”?
Transitioning to Knitting
Needlework and knitting are stereotypically associated with older women. But there are other knitting enthusiasts that may come as a surprise. I’m talking about heavy metal bands who knit.
You probably do not know that Finland is the current epicenter of heavy metal music. A good friend of mine who is a music publisher consulted with the Finnish Ministry of Culture for a number of years. He passed on this little tidbit about this latest development in heavy metal culture.
I’m not sure how any of this applies to senior living other than as an example of how it’s good to remember that there is much more to successful life enrichment activities than weekly Bingo games.
SGD is a San Francisco Bay Area advertising, marketing and branding agency specializing in the senior and boomer markets. We’ve successfully positioned, branded and rebranded companies that market to seniors, weaving traditional and online tactics to create compelling stories that drive response.
About the Author Duff Reiter is an Account Director / Planner / Partner at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.