Connected Horse. Through our work in marketing senior living communities, we were introduced to an equine therapy program called Connected Horse. Equine therapy is a special form of engagement for those who have begun to feel the effects of dementia. It involves the person, his / her caregiver and the horse. The interactions between horse, caregiver and person with dementia have created extraordinary bonds that have a beneficial effect on all three.
The Stress of Caregiving. Often overlooked, caregiving takes its toll on even its most committed practitioners. Whether family members or hired caregivers, they all feel the stress and sometimes anguish of providing compassionate care to someone with diminished cognitive abilities.
Horse Sense. Horses also require care, but they are perceptive, social animals who readily reciprocate by offering unconditional love. The process of getting to know a horse and learning how to offer care and grooming has had an amazing effect on many people suffering from dementia. Connected Horse has conducted extensive research on the benefits of equine therapy. “During this time of physical distancing, we have become acutely aware how important connections to people and animals are to our wellbeing,” says Paula Hertel, co-founder and President. “It is true that one small interaction with a horse, like my horse breathing on my hand, can provide the unconditional connection and release we need.” For more information, visit connectedhorse.org. Stay safe and be kind to everyone, including the animals that brighten our lives.
SGD is a San Francisco Bay Area advertising, marketing and branding agency specializing in the senior and boomer markets. We’ve successfully positioned, branded and rebranded companies that market to seniors, weaving traditional and online tactics to create compelling stories that drive response. About the Author Duff Reiter is a Partner at SGD Advertising.