Senior Marketing Experts, SGD Advertising, Sponsor a FREE Music Therapy Virtual Holiday Event
Watch “Music Mends Minds: The Gift of Music” on Zoom
Saturday, December 5, 2020 @ 2:00 PM PST
A celebration of the power of music with holiday songs and merriment
featuring our seniors, testimonials, and operatic entertainment.
Every three seconds, someone develops dementia. One in every three seniors dies of Alzheimer’s Disease or dementia. Another 10 million people worldwide have Parkinson’s disease.
However, a nonprofit organization in Southern California is using a unique form of music therapy — and musical support groups — to “foster a community between musicians and singers, families, friends, and caregivers, all thriving on the socialization of music making,” says Carol Port Rosenstein, co-founder and co-director of Music Mends Minds (MMM).
Her husband, Irwin Bennett Rosenstein, the other co-founder, has suffered from Parkinson’s Disease now for 15 years, but Carol has learned that “cells within the brain rekindle themselves when prompted by old memories, important life events, and by music”.
Though Irwin has Parkinson’s symptoms, such as trouble walking and constantly shaking arms, “every time he played the piano, he would resurrect, recognize his environment, and it was like he had a dose of medication,” added Carol. “I was watching the effect of music therapy act like dopamine, but even more impactful for its natural and positive side effects.”
Shortly after this discovery in 2014, Carol found a local school to share some space, invited about 30 other curious folks to show up, and a core of four musicians created “The 5th Dementia” band, a playful spin on the former “The 5th Dimension” musical group from the mid-1960s.
- Today, MMM has nearly 20 musical groups, hosts thrice weekly Zoom Sing-A-Long Sessions (Monday, Wednesday and Friday, 1:00 – 2:00pm PST)
- MMM’s Annual Virtual Concert will be held this Saturday, December 5, beginning at 2:00pm PST
- Donations are encouraged during the concert
- SGD Advertising, specialists in marketing to seniors, will be a Bronze Sponsor. Register on EventBrite: https://tinyurl.com/y3sdxxrh
About This Virtual Holiday Event*
Join us this holiday season to learn more about Music Mends Minds (MMM) and the programs that are making an impact on the well-being of Alzheimer’s, dementia, Parkinson’s, traumatic brain injury, stroke, and PTSD patients.
Learn how the joyful gift of music can improve the quality of speech, singing, and movement while impacting mood, mind, memory, and behavior for all. Hear from MMM founder Carol Rosenstein and her journey in creating this nonprofit. The program will include a board-certified music therapist leading participants through singalongs as well as intimate solo performances from patients, an operatic performer, and moving testimonials.
*After registering, you will receive a confirmation email with the Zoom link. Please use this link on Saturday, December 5th @ 2:00 PM PST to access the event.
About Music Mends Minds
MMM is a 501(c)(3) nonprofit that creates musical support groups for patients with Alzheimer’s, dementia, Parkinson’s, traumatic brain injury, stroke, and PTSD. These musical support groups foster a community between the musicians and singers, as well as their families, friends, and caregivers, all of whom thrive on socialization and music-making.
MMM also aims to educate our community and public about the latest scientific findings regarding the benefits of music and the brain through several platforms including online and in print resources.
About SGD Advertising
As seasoned advertising and marketing professionals, SGD Advertising uses branded storytelling to drive growth for a variety of clients who serve aging customers.
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Media Inquiries:
Carol Rosenstein
Music Mends Minds
818.326.0500
