When promoting the benefits of an assisted living community, it’s easy to slip into a discussion about the quality of care offered: 24-hour nursing care, individual care plans, meal accommodations for residents with special dietary needs and so forth.
What is wrong with this? Well, nothing except that that isn’t the only reason why seniors chose to live in an assisted living community.
Recently, we’ve partnered with an assisted living community with a management philosophy of facilitating meaningful experiences for its residents. Rather than just concentrating on quality of care, which is extremely important, they focus on creating situations that allow residents to take the initiative while guiding and nurturing them along.
We are featuring a five-part “Senior Living Experience” blog series on their website that makes a very strong case for the importance of “experience” in elevating the quality of life for its residents.
SGD is the Bay Area advertising, marketing and branding agency specializing in seniors and boomers. We’ve repositioned, rebranded and relaunched senior living communities in California, Kentucky, Maryland and Virginia attaining an occupancy rate of 90% or more in very competitive markets, despite recessionary times.
About the Author Gil Zeimer is a Creative Director / Copywriter at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.