WESTMINSTER CANTERBURY OF THE BLUE RIDGE
Filled annual quota in 10 months with 14 events
and 375 qualified leads.
Charlottesville’s only accredited, not-for-profit, Life Care senior living community had recently undergone a substantial expansion. Among growing competition, they needed to fulfill their current inventory and cultivate new prospects for their expansion, simultaneously.
Elevate the look, feel and tone of Charlottesville’s most valued, and extraordinary not-for-profit CCRC, Life Care community.
Phase 1: 6-month “refresh” interim campaign. Elevate the community with an upscale look, feel and tone. Own “only accredited” and “reason to discover”.
Phase 2: Launch new brand campaign. Focus on the residents that make WCBR distinctive. The residents are the community. Enhance the upscale visual language, tone and message to further connect customers with the brand.
The “lifecare / lifestyle” icon was developed to telegraph the union of a promise that embraces two very important features of our community.
- Brand Positioning
- Brand Identity
- Print Advertising
- Direct Response
- Event Marketing Materials
- Email Marketing
- Paid Search Campaign
- Collateral Materials
- 14 sales events in 13 months
- Over 375 qualified leads
- Filled annual quota in 10 months