iHEAR Medical has pioneered the development of online hearing products and services. While moderately successful, iHEAR was at a crossroads to take the company to the next level including introduction of iHEAR products at retail pharmacies.
Challenge
Find a defensible position in an increasingly competitive marketplace, and leverage iHEAR’s unique assets to become an online market leader. Roll out iHEAR products into retailers nationwide, including pharmacies and general merchandisers.
Solution
New website that positions iHEAR as “The Future of Better Hearing is Yours”.
New video elements to create a powerful visual presentation of iHEAR as a smart solution for measuring and correcting hearing loss.
Partnering with the American Diabetes Association (ADA) to publicize the correlation between diabetes and hearing loss.
Compelling stories about iHEAR products to consumer market through social media and business professional market through LinkedIn.
Digital online ads, print ads and in-store signage to support rollout of iHEAR products at retail.
Services included
- Brand Positioning
- Brand Identity
- Logo Redesign
- Public Relations
- Website Redesign
- Digital Online Advertising
- Print Advertising (Consumer)
- Print Advertising (Trade)
- In-Store Signage (Consumer)
- Direct Response
- Event Marketing
- Social Media
- Trade Show Booth Graphics
- Blogs
- Videos (Consumer & Trade)
- SEO / SEM
- Collateral Materials
Results
Facebook. Increased sales substantially while creating an enduring community of buyers and influencers through organic and sponsored posts around key events like World Hearing Day.
LinkedIn. Increased high quality connections by over 500% through sponsored content targeting retail pharmacy executives, American Diabetes Association executives and selected opinion leaders.
SEO. Boosted the iHEAR search rankings by using the iHEAR blog to complement social media stories.
New Website Design. Increased conversion by simplifying the selection and purchase process.
Retail. In-store signage and video set up the iHEARtest product as unique and helped to solidify its placement in national retail pharmacies.
PR. Leveraged iHEAR’s innovations to place stories in numerous regional and national media, including health segments on local news stations nationwide.
Print / Digital Ads. Increased retail sales through product promotion in key industry publications and social media.
Direct Mail
Web Design
Digital
Video
Logo Design
“I engaged SGD Advertising as our agency of record due to their expertise in the hearing impaired device and solutions space as well as their long-standing experience in senior / baby boomer marketing.
I tasked them to develop and implement diverse projects from video, to website creation, trade show booths, public relations, to SEO/SEM/social media management and strategic relationships. They got results by driving brand awareness and driving incremental sales opportunities and consumer engagement.
SGD Advertising is an honest and ethical group to work with and they have your company’s best interest and budget at the core of every interaction. I’d recommend the SGD Advertising team to anyone looking to achieve results in this competitive marketing world, regardless of market or channel.”
