Jimmy Buffet, singer, songwriter, restaurateur and Parrothead, is planning to open a network of 55+ active adult communities called “Latitude Margaritaville”.
Partnering with the renowned developer Minto Communities and planning a total of 6,900 two- and three-bedroom homes worth a collective $1 billion, the first will be opening in Daytona Beach by late summer 2018.
Jimmy is betting that his target audience of Parrotheads and like-minded Baby Boomers would like to live the lifestyle he sings about: the beach, flip-flops and Hawaiian shirts, outdoor living, tequila and a jigger of salt.
Each community will feature:
- Homes from $200,000 to $350,000
- Private Atlantic beachfront club
- Resort-style pool and patio
- Amphitheater with live entertainment
- Indoor lap pool and spa
- State-of-the-art fitness center
- Aerobics studio
- Indoor and outdoor restaurant dining
- And chill vibes
SGD is the Bay Area advertising, marketing and branding agency specializing in seniors and boomers. We’ve repositioned, rebranded and relaunched senior living communities in California, Kentucky, Maryland and Virginia attaining an occupancy rate of 90% or more in very competitive markets, despite recessionary times.
About the Author Gil Zeimer is a Creative Director / Copywriter at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.