Westminster Canterbury of the Blue Ridge
Charlottesville’s only accredited, not-for-profit, Life Care senior living community is a brand that’s expanding. They needed to fulfill their current inventory and cultivate new prospects for their expansion, simultaneously. Competition from neighboring senior communities demanded that this brand refresh with a new perspective on what made the brand different, better and uniquely personal.
Elevate the look, feel and tone of Charlottesville’s most valued, extraordinary and remarkable not-for-profit CCRC, Life Care community in two phases.
Phase 1: 6-month “refresh” interim campaign. Elevate the community with an upscale look, feel and tone. Own “only accredited” and “reason to discover”. Bring the best of what we have into the very finest of what we can show.
Phase 2: Launch new brand campaign. Focus on the residents that make WCBR distinctive. They are the community. Enhance the upscale visual language, tone and message to further connect customers with the brand.
The “lifecare / lifestyle” icon was developed to telegraph the union of a promise that embraces two very important features of our community.
• 14 events in 13 months
• Over 375 qualified leads
• Filled annual quota in ten months
Event Marketing Materials
Paid Search Campaign