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Print Ads / Retail
In-Store Signage / Retail
Print Ads

Print Ads

Print Ads
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Print Ads
Direct Mail
Direct Mail / Events
Sales Folder and Inserts
Newsletters / eNewsletters
Direct Mail / Events
Social Media
Direct Mail / Events

Direct Mail / Events

Email

Email

Westminster Canterbury of the Blue Ridge

Charlottesville’s only accredited, not-for-profit, Life Care senior living community is a brand that’s expanding. They needed to fulfill their current inventory and cultivate new prospects for their expansion, simultaneously. Competition from neighboring senior communities demanded that this brand refresh with a new perspective on what made the brand different, better and uniquely personal. 

CHALLENGE  
Elevate the look, feel and tone of Charlottesville’s most valued, extraordinary and remarkable not-for-profit CCRC, Life Care community in two phases. 

SOLUTION  
Phase 1:
6-month “refresh” interim campaign. Elevate the community with an upscale look, feel and tone. Own “only accredited” and “reason to discover”. Bring the best of what we have into the very finest of what we can show.

Phase 2: Launch new brand campaign. Focus on the residents that make WCBR distinctive. They are the community. Enhance the upscale visual language, tone and message to further connect customers with the brand.

The “lifecare / lifestyle” icon was developed to telegraph the union of a promise that embraces two very important features of our community.

RESULTS 
• 14 events in 13 months
• Over 375 qualified leads
• Filled annual quota in ten months

DELIVERABLES
Brand Positioning
Brand Identity
Print Advertising
Direct Response
Event Marketing Materials
Email Marketing
SEO
Paid Search Campaign
Collateral Materials