Our personalized client service is based on a shared vision of goals and key performance indicators.
By communicating often, we ensure complete alignment with you.
We serve you by engaging with your customers and prospects every day. These interactions are governed by regular contact, with you and your team, to ensure performance goals are met.
Market and Customer Research
We design and conduct quantitative and qualitative research based on your needs. We also draw from existing research wherever possible to create a knowledge base that builds over the length of our engagement with you.
Every dime spent on media is based on the marketing plan. The actual media mix is based on how to efficiently influence your target audience. Decisions about reach and frequency, digital and traditional media are all designed to achieve your acquisition, retention and sales targets.
Creative Designed for an Older Population
Our creative process focuses on creating trust with your target audience. It’s not just the pacing of the video or an ad’s type size, it’s the essential message that must be compelling and trustworthy for an older audience.
We work with animators, photographers, videographers and voiceover actors who share our creative vision, always looking to amortize their costs across all media.
Every project, large or small, is thoughtfully managed to keep it on time and within budget. We use Asana and Smartsheet project management tools to provide project development visibility for our clients and the ability for us to track changes in real time.
Search Optimized for Seniors
Almost all purchase decisions begin with an online search. We know seniors look for information that is safe, secure and factual. That is what drives our SEO/SEM for Seniors® program. We optimize your website to ensure that you will not only be noticed but trusted by customers and potential customers who are searching for answers to their needs.
Social Media Conversations
The goal of our social media efforts is to develop a conversation between you and your audience. It’s not about how often you post. It’s about how meaningful your posts are. When done right, social media conversations become a trusted place for you and your audience to talk about your company and your products.
An underused tool, we feel public relations should be employed strategically to keep you in front of your audience. Whether it’s local or national, there is usually a story that would interest your audience. Of course, those stories need to be nurtured and presented to the press. PR complements the paid media and can often be a way to set yourself apart from your competitors.
Strategic Planning & Development
Market Feasibility Studies
Lifestyle Segmentation Studies
Photography & Video Production
Print & Electronic Production
Brand Strategy Development
Identity / Logo Development
Brand Rollout & Launch
Brand Style Guides
Media Research & Planning
Purchase, Tracking & Measurement
Digital / Interactive / Video
SEM & ReMarketing
Social Media Advertising
Digital Media Strategy & Execution
CRM / Lead Analysis
Magazine / Newspaper
Senior Living Directories
Outdoor / Transit Boards
Digital Strategy Development
Web Copy, Design & Development
Coding / Programming
Email Production / Delivery
Content Management Systems
Customized Analytics Dashboards
ReMarketing Ad Campaigns
SEM for Senior LivingTM
Content Strategy & Development
Social Media Integration
Trade Show | Event
Trade Show Graphics
Trade Show Booth Design
Point of Sale Posters & Displays
List Purchase & Management
Custom Data Appends
Project Flow Management