87 deposits and over 850 qualified leads.

Challenge

Present GranVida as the preferred senior living option for residents of Santa Barbara and Ventura as well as the smaller town of Carpinteria.

Solution

First, a name — “GranVida” — which means “great life” in Spanish.

Second, the tagline “Small town. Great life.” because Carpinteria is a unique small beach town on the central coast of California where natives tend to have multi-generational roots in the community and cherish the lifestyle. The brand campaign captured this essence in print, radio and special sales events.

Third, Facebook, Google+, YouTube and the GranVida blog further established the brand promise, and created an ongoing dialogue with prospects and their families. Email, print and online ads and direct mail drove prospects to attend informational sales and speaker series presentations.

Fourth, we then created print ads with “resident stories”, causing an upsurge in lead development and move-ins.

Fifth, online advertising with senior living directories and email marketing, along with a strong SEO/SEM effort, produced a separate stream of leads.

Sixth, Public Relations created connections with the local media who regularly ran stories about GranVida.

And finally, a commitment to supporting events around the treatment of Alzheimer’s Disease helped solidify GranVida’s standing with local physicians and other influencer groups.

Services included

• Brand Positioning
• Brand Identity (name, logo & tagline)
• Public Relations
• Website
• Print Advertising
• Online Advertising
• Direct Response
• Event Marketing Materials
• Email Marketing
• Social Media
• Radio
• Blogs
• Videos
• Outdoor
• On-Site Signage
• Shuttle Van Graphics
• SEO / SEM
• Newsletters
• Collateral Materials

Results

• 25 sales events in 26 months
• Consistently 1st, 2nd or 3rd in search rankings
• Over 850 qualified leads
• Facebook postings have reached 5,000+ viewers
• 87 deposits and counting
• 62 move-ins