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Print Ads / Retail
In-Store Signage / Retail
Print Ads
Print Ads

Print Ads

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Print Ads
Direct Mail
Trade Show Booth Graphics

Trade Show Booth Graphics

Sales Folder and Inserts
Newsletters / eNewsletters
Direct Mail / Dimensional

Direct Mail / Dimensional

Product Catalog

Product Catalog

Oral-B

Oral-B has the leading brand toothbrush with the largest market share in the U.S. The premium priced product line consists of Adult and Youth brushes in an assortment of sizes and colors. Crest, maker of the leading brand toothpaste, was about to enter the market with their first ever toothbrush that had the industry buzzing. 

Oral-B had limited marketing materials, budget and virtually no toothbrush advertising.

CHALLENGE  
Position the brand as the “gold standard” in toothbrush performance and design. Emphasize the only toothbrush designed by dentists. Develop the brand story. Expand new brand image across multiple channels.

SOLUTION  
The first integrated domestic brand campaign. Oral-B Toothbrushes required the voice of a leader which entailed a new brand look and feel along with a revitalized tone, manner and image.

RESULTS  
• Sales increased by 25% in one year
• Market share increased 39% to 44%
• Demand exceeded supply
• Direct mail campaign garnered a 15% response
• Trade Show attendance, leads and sales grew
• Maintained #1 U.S. leadership in manual toothbrushes

DELIVERABLES
Strategic Audit and Development
Focus Groups
Brand Positioning
Brand Identity
Print Advertising
Broadcast TV
Direct Response
Dimensional Mailer
Product Catalogs
Trade Show Graphics
Collateral Materials