We’ve all seen photo calendars with dogs, hunky firemen and pretty young women.
But a few years ago, the Contilia Retirement Group in Essen, Germany, created one of the most unusual and creative calendars anywhere.
They printed 5,000 for their Senior Centre residents, relatives and team members.
But from the looks of the finished product, they should be reprinting thousands more!
A seniors' pin operator from the Ruhr area has recreated scenes from twelve film classics for a calendar.
The Essen senior pin operator Contilia has staged some residents of its community as Hollywood stars. The 75 to 98-year-old models from Essen and the surrounding area slipped into completely new roles for a calendar, posing as James Dean, Marilyn Monroe or Audrey Hepburn once did.
"That was great fun," says Walter Loeser from Essen, ”it was a nice change from everyday life.” The 98-year-old turned into Billy from "Easy Rider", slipped in Motorradschluft. "Wow, what a lift, all in leather and fringed - it made me feel like a macho."
That obviously made an impression on the women on the set. "My parents always warned me about guys like you," a lady had said to him. Loeser's answer: "Rightly so!" He did not have problems swinging on a machine loaned by a motorcycle club. "That was not a big physical effort for me."
"I would have liked to drive off"
"That was really exciting to sit on such a vehicle," says 90-year-old Kurt Neuhaus, who represented the Wyatt "Easy Rider". "I would have liked to drive off."
A bit of a trick was also in one place or another, such as the "Dirty Dancing" motif. "It's not that strong anymore that I can lift the lady over my head," says Johann Liedtke, 92, who played Patrick Swayze . "Before, when I was young, it would have been easy, today the box of tricks helps computers. "There he levitated "Baby" Marianne Pape, 79.
A Gladbeck photographer had been hired for the photos. Props, clothes and accessories came from a costume rental company. Stylists took care of hair and make-up, but scars and wrinkles were not over-painted.
The result are twelve lovable motifs for the calendar "Klassiker 2014".
SGD is a San Francisco Bay Area advertising, marketing and branding agency specializing in the senior and boomer markets. We’ve successfully positioned, branded and rebranded companies that market to seniors, weaving traditional and online tactics to create compelling stories that drive response.
About the Author: Gil Zeimer is a Creative Director / Copywriter at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.