Sounds grim, but it’s actually the name of a sitcom developed by Norman Lear who is now 93 years old and still creating groundbreaking television.
This series is set in an assisted living community. For Lear, this story is about his contemporaries. It explores, with his well-honed humor, the ups and downs of aging specifically inside a retirement community.
Norman Lear has produced some of the funniest and most well-loved comedies ever to make it to the small screen including “All in the Family”, “Maude”, and “Good Times”.
Even today, he has yet to find any takers among the network producers for this very funny concept. Some of the humor is quite dark—the name of the series is a good example—but the dialogue is authentic, lively and absolutely contemporary.
He was featured recently on CBS “This Morning”. Give this link a look.
What do you think of the concept for his new proposed TV program? We’d like to see your comments.
SGD is a full-service Bay Area advertising, marketing, branding and public relations agency specializing in seniors, boomers and adult children. In addition to working with new senior living communities, we’ve repositioned, rebranded and relaunched senior living communities in California, Kentucky, Maryland and Virginia attaining occupancy rates of 90% or more in very competitive markets.
About the Author: Duff Reiter is an Account Director / Planner at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.