My colleagues and I recently saw a terrific documentary called “The Mayor” at the Legacy Film Festival of Aging in San Francisco. We took our mothers along with us to get their reactions to the film and how they felt about Assisted Living communities.
This film, written and directed by Jared Scheib, focused on three elders, "The Mayor" and his two girlfriends. Originally from New York, Sam, 88, now lives in a beautiful retirement community in North Dallas. He struggles to balance his role as “The Mayor” with his continuing quest for loving relationships among the women who live there.
The other two featured residents were a lovely Southern widow who remains devoted to her deceased husband and a firecracker of a gossip queen with a sharp wit.
Overall, the movie reveals the humanity of seniors living life to the fullest as they face declines in health and mobility. It offers a sensitive exploration of the timeless search for love and connection within the community.
Why Active Senior Living Communities Are So Popular.
There are approximately 76 million baby boomers in America. Eventually, those who are young at heart and love the camaraderie of their peers will move into one of nearly 12,000 Active Senior Living Communities across the country.
In fact, after my mother-in-law passed away, Leisure World in Orange County, CA, offered my father-in-law more life fulfilling opportunities than you could imagine. He met his second wife there and enjoyed nearly 20 years of golf, bridge games, group dinners, trips to Las Vegas and Laughlin even tropical cruises. And that's just a partial list.
Active Senior Living Communities are like camp for adults with every kind of activity you could imagine. Many love the atmosphere, which helps them avoid the loneliness so common with aging. Meanwhile my mother, still going strong at 97, remains fiercely independent and chooses to age in home in Marin County, CA.
SGD is the Bay Area advertising, marketing and branding agency specializing in seniors and boomers. We’ve repositioned, rebranded and relaunched senior living communities in California, Kentucky, Maryland and Virginia attaining an occupancy rate of 90% or more in very competitive markets, despite recessionary times.
About the Author: Gil Zeimer is a Creative Director / Copywriter at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.