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Paschal Sabatella                           Creative Director / Designer / Art

 

"Strategic thinking drives creative. Great art direction is the result of in-depth brand audit, review, and knowing the competitive set. What we want to say, how we say it, and how we visually present are what ultimately break through and make a lasting impression."
 

Background 

Positioned, branded and launched Paintbrush Assisted Living and Memory Care.

Repositioned, rebranded and relaunched senior living communities in California and Virginia that helped to attain an occupancy rate of 90% or more in a very competitive market, despite recessionary times.

Repositioned, rebranded and launched the first integrated domestic campaign for the Oral-B Toothbrush that resulted in monthly sales exceeding projections by 25%. 

Positioned, branded and launched the first integrated domestic campaign for the Braun Oral-B Plaque Remover that resulted in sales exceeding projections by 800% in the first six months.

Launched the first integrated global brand campaign and brand identity program for startup Tradiant that resulted in securing $25MM from investors within 90 days of launch, exceeding projections by 250%.


Senior / boomer, lifestyle, financial, healthcare, package goods, travel / leisure and technology brands such as Paintbrush Assisted Living and Memory Care (Central California), Westminster Canterbury of the Blue Ridge (Virginia), Northern California Presbyterian Homes & Services, Bluegrass Assisted Living and Memory Care (Kentucky), Heritage on the Marina (Northern California), Home Instead Senior Care, Jaguar, Merck, Bristol-Myers Squibb, Wells Fargo, Activision, Oracle, Levi’s, Del Monte, Neutrogena, America’s Cup, Pepsi International.


Advertising agencies include McCann-Erickson, J Walter Thompson, RKR and Grey Worldwide.

 

Gil Zeimer                                       Creative Director / Copy

 

"Storytelling creates conversations between your brand and your customers. A well-crafted story captivates, motivates and engages. It ultimately transforms prospects to loyal advocates of your brand."
 

Background  

Positioned, branded and launched Paintbrush Assisted Living and Memory Care.

Launched Visa Debit Card program to member banks.

Launched QuickBooks with first successful direct mail package, positioning it to Quicken business users.

Launched Treo 650 Smartphone in a direct response letter and the featured item in a 24-page catalog.

Launched Wrinkle-Free and Loose-Fit Dockers to the retail trade with introductory videos and in-store signage / hang tags.

Launched Bluegrass Assisted Living with two locations near Louisville with a new website, marketing brochure, newspaper ads, and a video tour. Focused on five levels of service to achieve an occupancy rate of 95% or higher in a very competitive market and despite the recession.


Senior / boomer, lifestyle, financial, healthcare, package goods, travel / leisure and technology brands like Paintbrush Assisted Living and Memory Care (Central California), Bluegrass Assisted Living and Memory Care (Kentucky), Northern California Presbyterian Homes & Services, ACTS Retirement Life Communities (Maryland), Heritage on the Marina (Northern California), Blue Shield of California, Bank of America, Wells Fargo, Levi’s, Visa, Intuit, Intel, Palm, FedEx, Caesars Tahoe Resort Casino, Sitmar Cruises.


Advertising agencies include BBDO, Ketchum, Grey Worldwide, EURO RSCG Direct Marketing, Bozell & Jacobs and The Bloom Agency.

 

Duff Reiter                                           Account Director / Planner

 

"Outstanding account management guides the development process, creating room for great storytelling. Then working hand-in-glove, with clients and the creative team, we ensure that the end product delivers measurable success."
 

Background  

Positioned, branded and launched Paintbrush Assisted Living and Memory Care.

Positioned a new orthopedic product, Dynesys, which became the category leader within 12 months.

Conducted complete internal communications audit for Secure Horizons that transformed their consumer advertising.

Rebranded Luna Family Hearing and led the creation of their first integrated brand campaign.

Led repositioning of Miracle-Ear to create a platform for franchisees to increase their regional market share.

Managed relationship-marketing campaign focused on high net worth individuals for Zurich-Kemper Mutual Funds.

Rewrote medical records website, Peoplechart.com, to distill essential message for healthcare providers.

Trained over 100 hearing health practitioners on how to use social media.


Senior / boomer, lifestyle, financial, and healthcare brands like Paintbrush Assisted Living and Memory Care (Central California), Peoplechart, Zurich-Kemper, Secure Horizons, Allmerica Insurance, Miracle-Ear, Zounds Hearing, Luna Family Hearing, Archus Spine, Alameda Medical Center.


Advertising agencies include DDB Needham, J Walter Thompson and Age Wave.