Paschal Sabatella Creative Director / Designer / Art
Strategic thinking drives creative. Great art direction is the result of in-depth brand audit, review, and knowing the competitive set. What we want to say, how we say it, and how we visually present are what ultimately break through and make a lasting impression.
Background Launched the first integrated domestic brand campaign for Oral-B Toothbrushes and the Braun Oral-B Plaque Remover. Launched the first integrated global brand campaign and brand identity program for startup Tradiant. Repositioned, rebranded and relaunched senior living communities in California and Virginia. Senior/boomer, lifestyle, financial, healthcare, package goods, travel/leisure and technology brands such as Westminster Canterbury of the Blue Ridge (Virginia), Northern California Presbyterian Homes & Services, Heritage on the Marina (Northern California), Home Instead Senior Care, Jaguar, Merck, Bristol-Myers Squibb, Wells Fargo, Activision, Oracle, Levi’s, Del Monte, Neutrogena, America’s Cup, Pepsi International. Advertising agencies include McCann-Erickson, J Walter Thompson, RKR and Grey Worldwide.
Gil Zeimer Creative Director / Copy
Storytelling creates conversations between your brand and your customers. A well-crafted story captivates, motivates and engages. It ultimately transforms prospects to loyal advocates of your brand.
Background Launched Visa Debit Card program. Launched QuickBooks. Launched Treo 650 Smartphone. Launched Wrinkle-Free and Loose-Fit Dockers. Senior/boomer, lifestyle, financial, healthcare, package goods, travel/leisure and technology brands like Bluegrass Assisted Living (Kentucky), Northern California Presbyterian Homes & Services, ACTS Retirement Life Communities (Maryland), Heritage on the Marina (Northern California), Blue Shield of California, Bank of America, Wells Fargo, Levi’s, Visa, Intuit, Intel, Palm, FedEx, Caesars Tahoe Resort Casino, Sitmar Cruises. Advertising agencies include BBDO, Ketchum, Grey Worldwide, EURO RSCG Direct Marketing, Bozell & Jacobs and The Bloom Agency.
Duff Reiter Account Director / Planner
Outstanding account management guides the development process, creating room for great storytelling. Then working hand-in-glove, with clients and the creative team, we ensure that the end product delivers measurable success.
Background Positioned a new orthopedic product, Dynesys, which became the category leader within 12 months. Conducted complete internal communications audit for Secure Horizons that transformed their consumer advertising. Rebranded Luna Family Hearing and led the creation of their first integrated brand campaign. Led repositioning of Miracle-Ear to create a platform for franchisees to increase their regional market share. Managed relationship-marketing campaign focused on high net worth individuals for Zurich-Kemper Mutual Funds. Trained over 100 hearing health practitioners on how to use social media. Senior/boomer, lifestyle, financial, and healthcare brands like Peoplechart, Zurich-Kemper, Secure Horizons, Allmerica Insurance, Miracle-Ear, Zounds Hearing, Luna Family Hearing, Archus Spine, Alameda Medical Center. Advertising agencies include DDB Needham, J Walter Thompson and Age Wave.