Have you heard about “Iris”? This amazing movie pairs 87-year-old award-winning documentary filmmaker Albert Maysles, who co-directed “Salesman”, “Gimme Shelter” and “Grey Gardens”, with the equally dynamic 93-year-old Iris Apfel.
Though she’s in her 90s, Iris is eternally young at heart and fiercely independent. She is always in motion, shuffling and shuttling between her condos in New York City and Florida, her parents’ condo in New York and her huge suburban storage space. Each is packed floor-to-ceiling with decades of weavings, art, clothing and jewelry.
In this documentary, Iris is very quick-witted and always flamboyantly dressed. Her signature oversized round, black-framed eyeglasses and colorful clothing also brought mannequins to life in one of her exhibits.
The documentary features her creativity in founding Old World Weavers, an interior design firm that redecorated White Houses under presidents ranging from Harry S. Truman to William Jefferson Clinton. You’ll laugh at her soaring free spirit, her seemingly endless energy, her drive to always collect interesting fashions and jewelry and her 65-year marriage to husband Carl, who turned 100 during the filming.
Here are a few of Iris’s best lines from the movie:
· “Everything I have two of hurts”.
· “Color can raise the dead”.
· “I feel lucky to be working. If you're lucky enough to do something you love, everything else follows".
· “Tell them I’m still alive because I’m too cheap to pay for a funeral”.
Watch the trailer to “Iris”: http://www.imdb.com/title/tt4157220/
SGD is the Bay Area advertising, marketing and branding agency specializing in seniors and boomers. We’ve repositioned, rebranded and relaunched senior living communities in California, Kentucky, Maryland and Virginia attaining an occupancy rate of 90% or more in very competitive markets, despite recessionary times.
About the Author: Gil Zeimer is a Creative Director / Copywriter at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.