Many extraordinary people blossom later in life, after the age of 50: Albert Einstein, Leonardo da Vinci, even Bruce Lundvall who is just one of many stories that illustrate this point.
Bruce blossomed as he reached his senior years even though Parkinson’s disease has limited his movement and his balance. From his senior living community home where he currently resides, Sunrise Senior Living’s Brighton Gardens of Saddle River, he orchestrated an international jazz festival, the Sunrise Senior Living Jazz Festival.
Bruce has had an amazing career that most recently included running Blue Note Records, one of the two great jazz record labels of all time. A discerning picker of talent, Bruce introduced us to the great Cuban pianist Chucho Valdez, tenor saxophone giant Joe Lovano and soulful singer Diana Reeves. This was all done earlier in his career. As the years progressed, his taste for making beautiful music never faltered. Piano innovators Renee Rosnes, Robert Glasper and Jason Moran all came up through Bruce’s tutelage. Oh, and so did Norah Jones and Bobby McFerrin.
As he pondered what to do now that he could no longer roam the world looking for new talent to sign to his record label, Bruce went back to what he knows best—making music accessible to a larger audience. When he searched for artists to play in his new venture, he didn’t need to go very far. They came to him and offered to play, all of them. Festival performers are a who’s who of jazz greats. “I don’t know where I would be in the world of music without Bruce as my friend and champion,” said Norah Jones.
When he realized that he could no longer attend jazz festivals, Mr. Lundvall brought the festival to his home at Brighton Gardens. The festival was extremely well received and over $5,000 was raised through ticket sales to be donated to Team Fox, the grassroots community fundraising program of The Michael J. Fox Foundation for Parkinson’s Research. “My love for jazz has not waned, and despite having Parkinson’s, I’ll continue to find ways for people to enjoy amazing music,” said Lundvall.
That is inspired living in our book. Well done, Bruce.
SGD is the Bay Area advertising, marketing and branding agency specializing in seniors and boomers. We’ve repositioned, rebranded and relaunched senior living communities in California, Kentucky, Maryland and Virginia attaining an occupancy rate of 90% or more in very competitive markets, despite recessionary times. We know seniors, and what makes them thrive.
About the Author: Duff Reiter is an Account Director / Planner at SGD Advertising specializing in senior / boomer, healthcare, lifestyle, financial, travel / leisure and technology brands since 1984.