Jimmy Buffet, singer, songwriter, restaurateur and Parrothead, is planning to open a network of 55+ active adult communities called “Latitude Margaritaville”.Read More
This is the final installment on my mother’s journey from living independently to living in a senior living community.
My mother and stepfather agonized over whether it was time for them to move into a senior living community. They both love their house, their neighborhood and the friends they see every day at their warm-water pool. They love walking to church then to Saul’s and the Cheeseboard along Shattuck Avenue in Berkeley. But they had already put a down payment on an apartment in a community within a beautiful old building situated right on Lake Merritt in Oakland, CA. Money is money.Read More
Sounds grim, but it’s actually the name of a sitcom developed by Norman Lear who is now 93 years old and still creating groundbreaking television.
This series is set in an assisted living community. For Lear, this story is about his contemporaries. It explores, with his well-honed humor,...Read More
Sometimes it creeps up on you when you notice that your aging parent has nothing in the refrigerator except a jar of pickles, some Monterey Jack cheese and a pot of mustard. Other times the need for caregiving arrives in an instant when your mother breaks her hip or your father has a stroke.Read More
What began as gifts for friends and family ten years ago now has the opportunity to transform Sarah Oliver Handbags into a viable little business thanks to ”Shark Tank”.
On December 4, Sarah Oliver presented her business model – knitted handbags made by senior living residents – to the five tycoons of “Shark Tank”. If you’ve watched the show, you know...Read More
In the first installment of this three-part story, I introduced my mother who is looking to move from her house into a senior living community. After making it clear to me that she only wants to move into a place that offers all levels of care, in other words, a CCRC or Life Plan Community, she has arranged to visit two places: one has independent living and assisted living but no memory care; the other has only independent living.
I mention this not to belittle my mother but because it is fairly typical of any older person investigating senior living options.Read More
Marketing senior living communities is something I do for a living. As a strategist, I try to put myself in the shoes of an older person who is facing this life-changing challenge. If I can “walk a mile in their shoes”, I am going to be able to create a persona and a voice for my art director and copywriter to use to create effective communications.
Recently, my mother informed me she is ready to consider senior housing.Read More
Every great story begins with a progression of ideas, data and images. These are assembled and distilled into a comprehensive marketing plan and then transformed into a unique brand identity and advertising communication campaign.
At SGD, we adhere to this progression with both more precision in execution of the plan and more freedom in expressing the emotional core of our message. The science and the art.Read More
Have you heard about “Iris”? This amazing movie pairs 87-year-old award-winning documentary filmmaker Albert Maysles, who co-directed “Salesman”, “Gimme Shelter” and “Grey Gardens”, with the equally dynamic 93-year-old Iris Apfel.
Though she’s in her 90s, Iris is eternally young at heart and fiercely independent. She is always in motion, shuffling and shuttling between her condos in New York City and Florida, her parents’ condo in New York and her huge suburban storage space. Each is packed floor-to-ceiling with decades of weavings, art, clothing and jewelry.Read More
When promoting the benefits of an assisted living community, it’s easy to slip into a discussion about the quality of care offered: 24-hour nursing care, individual care plans, meal accommodations for residents with special dietary needs and so forth.
What is wrong with this? Well, nothing except that that isn’t the only reason why seniors chose to live in an assisted living community.Read More
For retirees who are thinking it’s time to move into an assisted living community, one of the biggest barriers is paring down your “stuff” to a manageable amount. Deciding what to hold on to and what to let go of can be intimidating. What about all your children’s artwork from school? How about all those plastic containers you saved because, well, why did you save those?
Seriously, we want to hang onto some things purely for sentimental reasons. Do it, but let go of all except what you really cherish. My mother is doing this as we speak. Last time I saw her, she gave me a box with several things I made for her in first through fourth grades, including a ceramic ashtray fashioned into the shape of a turkey, kind of. Since she no longer smokes there is no practical value. More importantly, she enjoyed it and the idea that I made it for her over 50 years ago, but now she can live with the memory of it.
How Do You Know What to Keep?
How do you get rid of the mountain of things you have accumulated over a lifetime?
Let’s say that you're a highly respected linguistics professor at Columbia University.
You’re 50, have an adoring husband, three beautiful grown children, a great Upper West Side apartment in New York City, a beautiful beach house, and suddenly, your life as you know it slowly begins to unravel.
This is the plot of “Still Alice”, an emotionally retching movie for which Julianne Moore deservingly won the Academy Award.Read More
My colleagues and I recently saw a terrific documentary called “The Mayor” at the Legacy Film Festival of Aging in San Francisco. We took our mothers along with us to get their reactions to the film and how they felt about Assisted Living communities.
This film, written and directed by Jared Scheib, focused on three elders, "The Mayor" and his two girlfriends. Originally from New York, Sam, 88, now lives in a beautiful retirement community in North Dallas. He struggles to balance his role as “The Mayor” with his continuing quest for loving relationships among the women who live there.Read More
When my mother-in-law passed away in 1993, my father-in-law moved to Leisure World in Laguna Hills, CA, 45 miles south of Los Angeles—one of the largest senior living communities in America with 18,000 residents age 55+.
It was great for him because he found a sense of community dedicated to longevity and health, many new friends and eventually remarried. With so many active living residents that they actually changed the name to Laguna Woods; they were not living “leisurely” any more.
On Sunday, August 31st, Lesley Stahl of “60 Minutes” discussed The Leisure World Cohort Study from 1981: Activities and Mortality in the Elderly. That study followed the activities of...Read More
Many extraordinary people blossom later in life, after the age of 50: Albert Einstein, Leonardo da Vinci, even Bruce Lundvall who is just one of many stories that illustrate this point.
Bruce blossomed as he reached his senior years even though Parkinson’s disease has limited his movement and his balance. From his senior living community home where he currently resides, Sunrise Senior Living’s Brighton Gardens of Saddle River, he orchestrated an international jazz festival, the Sunrise Senior Living Jazz Festival.Read More
I noticed that my father was beginning to falter when he made repeated excuses for why I couldn’t visit him at his apartment. One day, while we were sitting at the pool of his apartment complex, I made up an excuse for needing his keys so that I could retrieve something I had left in his car. Instead I peeked into his apartment where I saw that mail was piled up, high, and his apartment was in disarray—two classic beginning signs of dementia.Read More
Was my hearing loss caused by those dozens of concerts at San Francisco’s Fillmore Auditorium in my teens, leaning next to the huge thumping speakers to hear my favorites like Janis Joplin?
Was it caused by 30 years of scuba diving?
Or was my hearing loss caused by heredity? After all, both of my parents wear hearing aids.
What Every Senior Should Know About Hearing Loss.Read More